Privacy Policy

How do we use your Personal Information

We process personal information for certain legitimate business purposes, which include some or all of the following:
  • where the processing enables us to enhance, modify, personalise or otherwise improve our services / communications for the benefit of our customers
  • keep you informed of upcoming events, or to share white papers, our latest blogs and research
  • to better understand how people interact with our websites
  • to determine the effectiveness of promotional campaigns and advertising
  • to identify ways that State of Flux may assist your business.
Whenever we process data for these purposes we will ensure that we always keep your personal data rights in high regard and take account of these rights. You have the right to object to this processing if you wish. See below to learn more about what we mean by legitimate interests, and when we process your data for our legitimate interests.
Questions about this statement or about State of Flux’s handling of your information may be sent to:

Legitimate interests

"Legitimate Interests” means the interests of our company in conducting and managing our business and to require us to share.
For example, we have an interest in making sure our marketing is relevant for you, so we may process your information to send you marketing that is tailored to your interests. It can also apply to processing that is in your interests as well. 
When we process your personal information for our legitimate interests, we make sure to consider and balance any potential impact on you (both positive and negative), and your rights under data protection laws. Our legitimate business interests do not automatically override your interests - we will not use your Personal Data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).

What we collect 

We may collect the following information:

  • Company name, name and job title 
  • Contact information including email address and phone number.
  • Other information relevant to research surveys

What we do with information we gather 

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping
  • We may use the information to improve our products and services
  • We may periodically send emails alerting you to upcoming events, white papers, blogs or research, which we think you may find interesting using the email address which you have provided
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email or phone. We may use the information to customise the website according to your interests.

Transfer of data

To faciliate our global operations, we transfer personal data between either the United Kingdom or the United States and allow access to that information from countries in which the State of Flux affiliated entites have operations for the purposes described in this policy. 

This policy shall apply even if we transfer personal information to other countries. We have taken appropriate safegaurds to ensure your personal information remains protected by the use of a CRM system.

When we share information about you within and among State of Flux's affiliated entities, we make use of standard contractual data protection clauses, which have been approved by the European Commission.

This website uses Google AdWords

This website uses the Google AdWords remarketing service to advertise on third party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who haven’t completed a task on our site, for example using the contact form to make an enquiry. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the State of Flux website. Of course, any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

If you have previously agreed to us using your personal information for marketing purposes, you may change your mind at any time by writing to or emailing us at

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.