27 May 21

Why greenwash won't wash...

Why greenwash won't wash...

By State of Flux

The term 'greenwash' can be traced back to the 1980s, but the practice of it - companies conveying a false impression of their environmental efforts - existed long before.

More recently it has come to have a broader definition to incorporate any element of sustainability. Businesses who claim to protect and support workers within their organisation or supply chain, for example, have also been accused of greenwash if the PR fails to match reality.

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